Virtual Insomnia
Treatment

Access from
home

Alternative to
sleeping pills

Insurance + low cost
digital membership

($9.99/m)

Evidence-based
Treatment

DrLullaby in the News

Meet the DrLullaby Team

Lisa Medalie, PsyD, RPSGT, DBSM

CEO/Founder

Hi, I’m Dr. Medalie, AKA DrLullaby. Since so few of us are board-certified as Insomnia Specialists, yet so many people struggle to sleep, I brought the work I use with patients to your finger-tips.

Bio:

  • Board-Certified Adult and Pediatric Behavioral Sleep Medicine Specialist
  • Harvard Medical School, Sleep Research Postdoctoral Fellowship
  • Johns Hopkins School of Medicine, Predoctoral Internship
  • University of California San Diego, Sleep Clinical Postdoctoral Fellowship
  • Doctorate in Clinical Neuropsychology, American School of Professional Psychology
  • 10 Years Directing Insomnia Program at University of Chicago
  • Author of Putting Sleep Problems to Bed

Fun Sleep Facts About Dr. Medalie
Optimal sleep: 11:00 PM – 8:00 AM
Peak alertness: 10:00 AM – 2:00 PM
Favorite sleep tip: Alarm training: Pick a new alarm sound and do practice sessions 2/day where you practice rapidly rising from bed to the new sound.

Kevin Adley RPSGT, CCSH

Director, Business Development

Bio: Kevin has over 20 years of experience in the field of Sleep Medicine. He has worked in a variety of areas and has developed an expertise in offering alternative strategies to traditional treatments.

He is a sought-after national speaker and currently serves on both the AAST’s Educational Advisory Committee and the Board of Directors for the Illinois Sleep Society. He is committed to giving back to the field and enjoys being part of the innovation process in the field of Sleep Medicine.

Fun Sleep Facts About Kevin
Optimal sleep: 11:00 PM – 6:30 AM
Peak alertness: 10:00 AM – 2:00 PM
Favorite Sleep Tip: The Heroic Minute––a practice that requires you to get up at your first alarm, no snooze button allowed

David Gozal, MD, MBA, PhD (Hon)

Child Health Specialist

Dr. Gozal is currently the Marie M. and Harry L. Smith Endowed Chair and the Chairman of the Department of Child Health at the University of Missouri, as well as Physician-in-Chief of the University of Missouri Health Children’s Hospital. He received his M.D. from the Hebrew University of Jerusalem, and MBA degrees from Georgetown University and ESADE, completed his pediatric residency at the Haifa Medical Center in Israel, and then spent 2 years in Cameroon, West Africa, developing rural healthcare networks, for which he received the title of “Knight of the Order of Merit”. He then completed his pediatric pulmonology and sleep medicine training at Children's Hospital Los Angeles in 1993 and joined the faculty at the University of Southern California and UCLA. In 1994, he moved to Tulane University, and was appointed tenured Professor and Constance Kaufman Endowed Chair in Pediatric Pulmonology Research in 1997.

From 1999 till 2009, Dr. Gozal was at the University of Louisville as the Children’s Hospital Foundation Chair for Pediatric Research, Distinguished University Scholar, Inaugural Director of the Kosair Children’s Research Institute, and Chief of the Division of Pediatric Sleep Medicine and the Sleep Medicine Fellowship Program, both of which were recognized as programs of distinction by the American Academy of Sleep Medicine. From 2009,

Fun Sleep Facts About Dr. Gozal:
Optimal sleep: 12:00 am – 7:15 am
Peak alertness: 08:00 am-10:30 and 7:00 pm till 9:00 pm
Favorite sleep tip: read a chapter of the book “Critique of pure Reason” by Immanuel Kant

Matthew Smith

Scientist, Strategic Consultant

Matthew is a scientist, strategic consultant, and life science executive. His most recent effort has gone towards launching a new biotech from research at the University of Chicago. Prior to the NewCo, Matthew worked alongside UChicago to identify and develop promising technologies into new ventures. And, prior to that he was a founding member of the team at Pear Therapeutics (Nasdaq: PEAR), and served as its Vice President of Operations and Strategy. During his tenure leading Pear’s operations, Matthew helped build the company from inception through to commercialization of its first product reSET® for the treatment of Substance Use Disorder. reSET has the distinction of being the first ever FDA-cleared, software product for the treatment of a disease. Matthew continues to be an active advocate for digital therapeutics.

Matthew received his PhD from the University of Michigan in Cellular & Molecular Pathology, prior to completing a post-doctoral research fellowship at Harvard Medical School. His past research focused on how changes in the brain lead to neurodegenerative disorders like Alzheimer’s disease, and he remains active in the research community as an advocate for the translation of science.

Lisa Medalie, PsyD, RPSGT, DBSM

CEO/Founder

Hi, I’m Dr. Medalie, AKA DrLullaby. Since so few of us are board-certified as Insomnia Specialists, yet so many people struggle to sleep, I brought the work I use with patients to your finger-tips.

Bio:

  • Board-Certified Adult and Pediatric Behavioral Sleep Medicine Specialist
  • Harvard Medical School, Sleep Research Postdoctoral Fellowship
  • Johns Hopkins School of Medicine, Predoctoral Internship
  • University of California San Diego, Sleep Clinical Postdoctoral Fellowship
  • Doctorate in Clinical Neuropsychology, American School of Professional Psychology
  • 10 Years Directing Insomnia Program at University of Chicago
  • Author of Putting Sleep Problems to Bed

Fun Sleep Facts About Dr. Medalie
Optimal sleep: 11:00 PM – 8:00 AM
Peak alertness: 10:00 AM – 2:00 PM
Favorite sleep tip: Alarm training: Pick a new alarm sound and do practice sessions 2/day where you practice rapidly rising from bed to the new sound.

Kevin Adley RPSGT, CCSH

Director, Business Development

Bio: Kevin has over 20 years of experience in the field of Sleep Medicine. He has worked in a variety of areas and has developed an expertise in offering alternative strategies to traditional treatments.

He is a sought-after national speaker and currently serves on both the AAST’s Educational Advisory Committee and the Board of Directors for the Illinois Sleep Society. He is committed to giving back to the field and enjoys being part of the innovation process in the field of Sleep Medicine.

Fun Sleep Facts About Kevin
Optimal sleep: 11:00 PM – 6:30 AM
Peak alertness: 10:00 AM – 2:00 PM
Favorite Sleep Tip: The Heroic Minute––a practice that requires you to get up at your first alarm, no snooze button allowed

David Gozal, MD, MBA, PhD (Hon)

Child Health Specialist

Dr. Gozal is currently the Marie M. and Harry L. Smith Endowed Chair and the Chairman of the Department of Child Health at the University of Missouri, as well as Physician-in-Chief of the University of Missouri Health Children’s Hospital. He received his M.D. from the Hebrew University of Jerusalem, and MBA degrees from Georgetown University and ESADE, completed his pediatric residency at the Haifa Medical Center in Israel, and then spent 2 years in Cameroon, West Africa, developing rural healthcare networks, for which he received the title of “Knight of the Order of Merit”. He then completed his pediatric pulmonology and sleep medicine training at Children's Hospital Los Angeles in 1993 and joined the faculty at the University of Southern California and UCLA. In 1994, he moved to Tulane University, and was appointed tenured Professor and Constance Kaufman Endowed Chair in Pediatric Pulmonology Research in 1997.

From 1999 till 2009, Dr. Gozal was at the University of Louisville as the Children’s Hospital Foundation Chair for Pediatric Research, Distinguished University Scholar, Inaugural Director of the Kosair Children’s Research Institute, and Chief of the Division of Pediatric Sleep Medicine and the Sleep Medicine Fellowship Program, both of which were recognized as programs of distinction by the American Academy of Sleep Medicine. From 2009,

Fun Sleep Facts About Dr. Gozal:
Optimal sleep: 12:00 am – 7:15 am
Peak alertness: 08:00 am-10:30 and 7:00 pm till 9:00 pm
Favorite sleep tip: read a chapter of the book “Critique of pure Reason” by Immanuel Kant

Matthew Smith

Scientist, Strategic Consultant

Matthew is a scientist, strategic consultant, and life science executive. His most recent effort has gone towards launching a new biotech from research at the University of Chicago. Prior to the NewCo, Matthew worked alongside UChicago to identify and develop promising technologies into new ventures. And, prior to that he was a founding member of the team at Pear Therapeutics (Nasdaq: PEAR), and served as its Vice President of Operations and Strategy. During his tenure leading Pear’s operations, Matthew helped build the company from inception through to commercialization of its first product reSET® for the treatment of Substance Use Disorder. reSET has the distinction of being the first ever FDA-cleared, software product for the treatment of a disease. Matthew continues to be an active advocate for digital therapeutics.

Matthew received his PhD from the University of Michigan in Cellular & Molecular Pathology, prior to completing a post-doctoral research fellowship at Harvard Medical School. His past research focused on how changes in the brain lead to neurodegenerative disorders like Alzheimer’s disease, and he remains active in the research community as an advocate for the translation of science.

Adult PhD’s

Christine Mason,
Ph.D., DBSM

Sarah Zwetzig,
PhD, LP

Brittney Jones,
PsyD

Annie Lam,
Ph.D

Adult Physician

Jayna Patel,
DO

Pediatric Physician

Nimra Alvi,
MD

Pediatric PhD

Lauren Allen,
PhD, BCBA-D, NCSP

DrLullaby’s
Innovative Method

We deliver the first-line, gold standard treatment, for insomnia – Cognitive Behavioral Treatment for Insomnia.

  • We treat adults AND children
  • Typically 5-8 sessions, all completed from the comfort of your home
  • Our providers customize the techniques to address co-existing symptoms (e.g., mood, pain, medical, behavioral, etc), and understand your unique needs

Our doctors do not prescribe sleeping pills. They are trained to deliver evidence-based behavioral treatment – it’s like physical therapy for your sleep.

We have phenomenal success slowly decreasing, and ultimately stopping use of sleep medications for our patients.

  • Our treatment allows for a gradual tapering approach, alongside the evidence-based behavioral changes.
  • You can work closely with your prescribing doctor, and consult with our medical team to make sure everything goes smoothly.

We take insurance for telehealth visits; and our digital membership is the lowest cost around – only $9.99/month.

Even if we are not yet contracted with your insurance company, there are many other options to reduce cost:

  •  We take FSA/HSA
  • Many plans offer out-of-network coverage (OON)
  • We offer sliding scale for those who need it

DrLullaby’s
Innovative Method

Patient Problem

We deliver the first-line, gold standard treatment, for insomnia – Cognitive Behavioral Treatment for Insomnia.

  • We treat adults AND children
  • Typically 5-8 sessions, all completed from the comfort of your home
  • Our providers customize the techniques to address co-existing symptoms (e.g., mood, pain, medical, behavioral, etc), and understand your unique needs

Our doctors do not prescribe sleeping pills. They are trained to deliver evidence-based behavioral treatment – it’s like physical therapy for your sleep.

We have phenomenal success slowly decreasing, and ultimately stopping use of sleep medications for our patients.

  • Our treatment allows for a gradual tapering approach, alongside the evidence-based behavioral changes.
  • You can work closely with your prescribing doctor, and consult with our medical team to make sure everything goes smoothly.

We take insurance for telehealth visits; and our digital membership is the lowest cost around – only $9.99/month.

Even if we are not yet contracted with your insurance company, there are many other options to reduce cost:

  •  We take FSA/HSA
  • Many plans offer out-of-network coverage (OON)
  • We offer sliding scale for those who need it

Behavioral Sleep Medicine
Services Offered

• COGNITIVE BEHAVIORAL TREATMENT for INSOMNIA

• CBT for CPAP or INSPIRE ADHERENCE

• CBT for CIRCADIAN RHYTHM DISORDERS

• SLEEP MEDICATION TAPERING ALINGSIDE CBT-I

• BEHAVIORAL TREATMENT for PEDIATRIC INSOMNIA

• IRT for NIGHTMARE DISORDER

Behavioral Sleep Medicine
Services Offered

• COGNITIVE BEHAVIORAL TREATMENT for INSOMNIA

• CBT for CPAP or INSPIRE ADHERENCE

• CBT for CIRCADIAN RHYTHM DISORDERS

• SLEEP MEDICATION TAPERING ALINGSIDE CBT-I

• BEHAVIORAL TREATMENT for PEDIATRIC INSOMNIA

• IRT for NIGHTMARE DISORDER

Three Options for Referring a Patient

1

Click here and use
secure referral form

2

Have your team use
this fax form

3

Ask kevin@drlullaby.com
help your team set-up an
EPIC order

Medicare

BCBSIL

Cigna

United
Healthcare

What are Dr. Medalie’s colleagues
saying about BSM access?

As seen in the news

Christine Mason, Ph.D., DBSM

CEO/Founder

Dr. Mason is a Sleep Psychologist board certified in Behavioral Sleep Medicine. She received her Ph.D. in Health Psychology from the University of North Carolina at Charlotte, completed an internship in Clinical Health Psychology from Henry Ford Health System in Detroit, Michigan, and concluded her training with a postdoctoral fellowship in Health and Bariatric Psychology at Rush University Medical Center in Chicago, Illinois. 

She has three years of specialized clinical and research training in sleep disorders under the supervision of experts at Rush University Medical Center, Northwestern University Feinberg School of Medicine, and Henry Ford Health System. Specific areas of interest and expertise include sleep and circadian rhythm disorders in adults, comorbid sleep, anxiety and depressive disorders in patients with heart disease, nonpharmacological interventions for obesity/weight management, and medication/treatment adherence.

Fun Sleep Facts About Dr. Mason:

Optimal sleep: 10:45 PM – 7:00 AM
Peak alertness: 7:30 AM – 11:30 AM
Favorite sleep tip: Wake up, get out of bed, and expose your eyes to light. Try to do this at the same time each day, and feel the benefits of this practice on your level of sleepiness at night.

Sarah Zwetzig, PhD, LP

CEO/Founder

Dr. Zwetzig completed her PhD in Counseling Psychology from University of Northern Colorado and matched to University of Texas Health Science Center at San Antonio for her predoctoral internship. During internship, she worked as a research therapist for STRONG STAR, a national research organization guiding studies in trauma and resilience in the military. Dr. Zwetig gained expertise in evidence-based therapy for PTSD, and continued on with UT Health San Antonio for her 2-year postdoctoral fellowship. Dr. Zwetig’s postdoctoral fellowship was focused on treating insomnia and nightmares and active duty service members, many of which had comorbidities such as PTSD, depression, and anxiety. She specializes in treating insomnia and nightmares in adults.

Fun Sleep Facts About Dr. Zwetzig:

Optimal sleep: 10:30 PM – 7:00 AM
Peak alertness: 9:00 AM – 1:30 PM
Favorite sleep tip: Wear blue light glasses in the evening, especially if you’re using screens! Have several pairs in different rooms.

Brittney Jones, PsyD

CEO/Founder

Dr. Brittney Jones earned a Doctor of Psychology degree in Clinical Psychology from Mercer University in Atlanta, GA. Before fulfilling her doctorate, she obtained two master’s degrees in clinical health psychology and clinical mental health counseling from Mercer University. 

Dr. Jones attended Harvard Medical School at Cambridge Health Alliance where she completed her psychology residency in Cambridge, MA. Following her residency, she was accepted into Stanford University School of Medicine’s postdoctoral fellowship in Palo Alto, CA where she is currently a fellow. 

Dr. Jones has extensive clinical experiences with children, teens, and adults. She specializes in pain, chronic illness, trauma, and mood and anxiety disorders. At DrLullaby, Dr. Jones compassionately helps to optimize sleep, tailoring research-backed strategies to each person’s sleep needs. 

Fun Sleep Facts About Dr. Jones:

Optimal sleep: 9:00 PM -6:00 
Peak alertness: 9:00 AM – 12:00 PM
Favorite sleep tip: Did you know the way you think about sleep can affect sleep quality? When you notice anxiety, worry, or hopelessness about sleep, this is a cue that there may be unhelpful thoughts that may interfere with sleep. Here at DrLullaby, we help to optimize and decrease stress related to sleep!

Annie Lam, Ph.D.

CEO/Founder

Dr. Annie Lam earned her doctorate in counseling psychology at Lehigh University. She completed her pre-doctoral internship at CMTP, Boston Medical Center and her post-doctoral fellowship at New York University. She specializes in helping adults manage their anxiety and depression related sleeping difficulties.

Fun Sleep Facts About Dr. Lam:

Optimal sleep: 11:30 PM – 7:00 AM
Peak alertness: 9:00 AM – 6:00 PM
Favorite sleep tip: Maintaining a consistent sleep schedule

Jayna Patel, DO

Board-Certified Physician

Dr. Patel attended Philadelphia College of Osteopathic Medicine for her medical training and completed graduated medical training in Otolaryngology/Facial Plastic Surgery at Rowan School of Osteopathic Medicine in New Jersey.  She is a board certified physician with expertise in allergy, sinusitis and obstructive sleep apnea and the associated impacts of these conditions on sleep.  As a medical professional she has vast experience in working with adults and children. Dr. Patel is also available to consult on sleep medication tapering with the approval of your primary physician.  Even if you are currently working with one of our PhD’s or PsyD’s, you can still schedule to see her for this 1-time medical consultation.

Fun Sleep Facts About Dr. Patel:

Optimal Sleep: 10:00 PM – 6:00 AM

Peak Alertness: 8:00 AM- 2:00 PM 

Favorite Sleep Tip: Place your alarm clock across the room from you so you have to get out of bed to turn it off.  This way you can avoid repeated snoozing. 

Nimra Alvi, MD

Board-Certified Physician

Dr. Alvi completed her medical training at Loyola University Chicago Stritch School of Medicine. She completed her residency at Advocate Lutheran General Hospital and her fellowship in Sleep Medicine at The University of Chicago. She is board certified and trained to see both adults and pediatric sleep medicine patients. As a physician, I am available to consult about how your medical diagnoses, medications, and symptoms impact your sleep. Even if you are currently working with one of our PhD’s or PsyD’s, you can still schedule to see me for a medical consultation.

Fun Sleep Facts About Dr. Alvi:

Optimal Sleep: 10:30 PM- 7:00 AM

Peak Alertness: 8:30 AM – 1:30 PM

Favorite Sleep Tip: White noise works wonders!

Lauren Allen, PhD, BCBA-D, NCSP

Board-Certified Physician

Lauren Lestremau Allen studied at the University of Southern Mississippi and trained at the Johns Hopkins University School of Medicine, She is passionate about using behavioral interventions to improve quality of life for children, teens, and adults

Fun Sleep Facts About Dr. Jones:

Optimal sleep: 9:00 PM -6:00 
Peak alertness: 9:00 AM – 12:00 PM
Favorite sleep tip: Did you know the way you think about sleep can affect sleep quality? When you notice anxiety, worry, or hopelessness about sleep, this is a cue that there may be unhelpful thoughts that may interfere with sleep. Here at DrLullaby, we help to optimize and decrease stress related to sleep!

Lisa Medalie, PsyD, RPSGT, DBSM

CEO/Founder

Hi, I’m Dr. Medalie, AKA DrLullaby. Since so few of us are board-certified as Insomnia Specialists, yet so many people struggle to sleep, I brought the work I use with patients to your finger-tips.

Bio:

  • Board-Certified Adult and Pediatric Behavioral Sleep Medicine Specialist
  • Harvard Medical School, Sleep Research Postdoctoral Fellowship
  • Johns Hopkins School of Medicine, Predoctoral Internship
  • University of California San Diego, Sleep Clinical Postdoctoral Fellowship
  • Doctorate in Clinical Neuropsychology, American School of Professional Psychology
  • 10 Years Directing Insomnia Program at University of Chicago
  • Author of Putting Sleep Problems to Bed

Fun Sleep Facts About Dr. Medalie
Optimal sleep: 11:00 PM – 8:00 AM
Peak alertness: 10:00 AM – 2:00 PM
Favorite sleep tip: Alarm training: Pick a new alarm sound and do practice sessions 2/day where you practice rapidly rising from bed to the new sound.